El Paso · TX 79901
The will they keep meaning to finish.
Everyone knows they need one, and most put it off for years. We reach the households at the moment life makes it real, a new home, a new grandchild, a birthday that ends in zero, so the name they call is yours.
- Homeowners over fifty
- New parents and grandparents
- Recent movers settling in
- Designed in English and Spanish
- A code on every mailer
- Cost per booked consult comes back
An estate practice grows on new plans and the ones that need updating.
The money is the family writing its first plan and the client whose plan is now ten years out of date. Most mail chases only the first. We work both, so the calendar stays full without a rush.
Households at a turning point
A will gets written when life forces it, a house, a child, a milestone birthday. We reach the households most likely to be at that moment now.
Plans gone out of date
A plan written a decade ago no longer matches the family. We mail your own clients when an update is due, so the review comes from you, not a competitor's seminar.
The families your clients know
Estate work travels through families. We reach the neighborhoods around your clients, where the next family is having the same conversation at the kitchen table.
One number: cost per booked consult.
A single estate plan is a multi-year relationship and a referral engine. We report what one drop cost to book one consult, so the marketing line in your budget carries a figure, not a hope.
A code on every mailer
The card carries a tracking code, so the call to your front desk ties back to the drop that sent it. Each list and each neighborhood reports on its own.
Held back, so the number is clean
Each drop runs against homes we mail nothing. The consults booked over that set are the ones the mail caused, not the ones that were coming anyway.
The Receipt
One printed page to set in front of your owner: pieces out, consults booked, cost per booked consult. See the method →
The list that pays gets mailed again
When one list books at half the cost of another, the number tells you, and the next dollar goes where the consults come cheapest.
See the card first. Mail one neighborhood next.
No annual plan and nothing signed on faith. You approve a proof, mail one neighborhood, and let the booked consults tell you whether to run the next.
A free estate-planning proof
A real printed card in your brand, your firm name and offer set, yours to keep. No setup fee and nothing owed.
Your client list or the life-event homes
Pick one, and we print and mail it from our shop, measured to the consults it books against a held-back group.
Both, on a steady calendar
Once the number holds, we mail the life-event homes every month and your clients on their update windows, so the calendar stays full year round.