PROVOST & CO
El Paso · TX 79901
How it works

Start with a mailer. Grow into a system.

You run one measured drop first. The rest follows when it earns it.

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§ 01 / The steps Design · Print · Measure IMb tracked
The steps

Three steps, and you can stop after any of them.

You approve the piece before it prints. You watch the drop go out. You get one number back.

01

Design and proof

You send your current mailer or a rough idea. We design the piece and send back a real proof. Nothing prints and nothing bills until you say go. Postage runs at the bulk rate from 500 pieces up.

02

Print and mail

The piece runs on our own press. We clean the addresses, sort the drop, and hand it to the post office. Every card leaves the building with a code printed on it.

03

Show the return

The code tells you what the drop cost and what it booked, on one line: cost per booked job. You get The Receipt to hand the owner, and a dashboard to watch while the mail is in flight.

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§ 02 / The held-back group Measured against a control 31.7619°N 106.4850°W
The held-back group

We count only the jobs the mail earned.

Some of your phone rings on its own. If we counted every job during a drop, the number would flatter us and lie to you.

A set of homes we leave alone

Before a drop, we hold back a block of addresses and mail them nothing. That group is your baseline.

We count the gap

The booked jobs above that baseline are the ones the mail caused. The rest you would have had anyway.

So the cost per job is honest

You pay for a number you can trust in front of your accountant, not one inflated by calls that were already coming.

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§ 03 / One team Owned press · one building (915) 615-2141
One team

The same team runs the drop, plan to mailbox.

Most owners bolt an agency to a print shop to a mail house. Every handoff is a delay and a place to lose the thread.

In one building

Plan through drop

We choose the homes, design the piece, print it, and mail it. No files thrown over the wall to a third vendor.

The press is ours

A proof the same day

Because we run the press, you see a proof the day we design it, and your mail reaches the box within the week.

Nothing dropped

Approved is what mails

One team owns the piece start to finish, so the offer you signed off on is the offer that lands.

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§ 04 / Grow into a system One number, every channel El Paso metro
Grow into a system

The mailer earns the rest.

Print is the front door because it is the fastest thing to measure. Once it pays, the rest plugs into the same number.

Digital

A site that answers

The page your mail points at, built to book the call, not sit there.

Digital

Ads on the same homes

Paid ads aimed at the customers the mail already reached, so the two pull together.

Retention

Follow-up and reviews

The texts and asks that turn a first job into a second, and a happy customer into a review.

Print, web, ads, follow-up: each line reports its own cost per booked job. The ones that pay get more room. The ones that only spend get shut off.

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§ 05 / Who it is for Owner-led · $1.5M and up Permit No. 920
Who it is for

The full system fits an owner who reads the number.

Enough volume that a booked job is worth measuring, and someone at the top who acts on what the drop reports.

A good fit

Owner-led, about $1.5M a year and up

You do enough work that shutting off a dead campaign and feeding a live one shows up in the bank.

Not yet

Smaller than that? Start with a mailer.

One drop, measured against a held-back group. No retainer and no system until the mail proves it pays.

A free proof shows you the piece before you spend a dollar.

Get your free proof →